Cincinnati, Ohio April 14, 2008 - AssureRx LLC, a Personalized Medicine company, announced that Al Lucas has joined the Company as Vice-President of Sales and Marketing. He will be responsible for developing the marketing plan, initial launch strategy, building it Sales Force, and leading the commercial introduction of the Company's first product. Lucas is an experienced pharmaceutical sales and marketing leader with over 20 years experience at such companies as Novartis, Pharmacia, and The Upjohn Company. In his various roles with those companies he participated in over 15 successful product launches, including the highly successful Zyvox (linezolid). Additionally, he played roles in the planning, hiring, and training of multiple sales forces.
"I was very excited about the opportunity to join AssureRx in this early stage," said Lucas. "The Personalized Medicine movement will change the way medicine is practiced. AssureRx has positioned itself to become the market leader within the largest potential segment, the neuropsychiatric field. The company has solid relationships with the leading though leaders in psycho-pharmacogenetic research, which supports the development of our products. We will leverage this cutting-edge technology to bring tools to the marketplace which will help physicians provide individualized and highly specific care to each patient. These are the hallmarks of Personalized Medicine."
Mark Byrne, AssureRx CEO added, "We are extremely pleased that Al has joined AssureRx. He brings a demonstrated track record of successful new product introductions and is experienced in the neuro-psych market segment. The addition of Al will accelerate our commercial introduction."